Sustainable Marketing and Social Responsibility A Future Vision for Sustainable Business and its Impact on society-Saudi Aramco Group as an Example

Abstract

Background and Statement of the Problem: This study explores the interplay between sustainable marketing and social responsibility, specifically examining how social responsibility can enhance sustainable marketing practices at Saudi Aramco. The focus is on understanding the role of social responsibility in promoting sustainable marketing strategies within the company.

Objectives: The objective of this study is to elucidate the conceptual and scientific frameworks underlying sustainable marketing and social responsibility. It aims to demonstrate how Saudi Aramco, as a leading entity in North Africa and the Middle East, integrates social and environmental issues into its marketing strategies. Additionally, the study seeks to highlight the synergy between these concepts and their impact on the company's commitment to its stakeholders.

Methods: The research employed a descriptive approach to develop the theoretical framework, complemented by an analytical approach to gather and evaluate information from Saudi Aramco's official website and annual reports.

Results:  The study found that Saudi Aramco's adherence to social responsibility has significantly influenced its approach to sustainable marketing. By incorporating environmental considerations into its discussions with stakeholders, the company has been able to address their feedback, develop more sustainable products, and meet their needs more effectively.

Conclusions and Recommendations: The study concludes that there is a beneficial link between social responsibility and sustainable marketing practices. It recommends focusing on identifying sustainable resources at lower costs to offer competitive, sustainable products. Such measures are expected to enhance the company's ability to provide sustainable products at reasonable prices, thus reinforcing its commitment to sustainability.