Exploring the Role of Sustainable Marketing in Enhancing Social Responsibility in Organizations - A Case Study
DOI:
https://doi.org/10.35875/6tvhvx56Keywords:
Circular economy, Corporate social responsibility, Environmental responsibility, Innovation in marketing, Responsible practices, Sustainable marketingAbstract
Background and Problem of Study: Sustainability has become a crucial element in organizational marketing strategies. Businesses are increasingly adopting sustainable marketing practices to meet the expectations of customers. This study seeks to analyze the best practices and challenges companies encounter when implementing sustainable marketing strategies.
Objective: The objective of this study is to evaluate the significance of sustainable digital marketing as a strategy for promoting tourism. Additionally, the study addresses research questions on how sustainable digital marketing can improve the image of tourist destinations and explores effective strategies that tourism companies can adopt to balance profitability with environmental and social sustainability. The study aims to provide recommendations for companies to adopt similar practices.
Methods: This research employs a case study methodology, examining the sustainable marketing initiatives of selected companies. The analysis is conducted through a literature review and secondary data analysis.
Results: The findings indicate that sustainable marketing strategies play significant role in building customer trust while enhancing the brand reputation of companies. Key strategies include the use of renewable and recycled materials, transparent communication, community engagement, the development of eco-friendly products.
Conclusions (Recommandations and Contributions): The study recommends that companies integrate sustainable marketing strategies as a core component of their operations. This can be achieved through innovation in marketing campaigns, sustainable product development, and efforts to raise consumer awareness and encourage sustainable behaviors. The study concludes that adopting such practices not only fulfills social and environmental responsibilities but also offers a competitive advantage and fosters long-term business growth.
